Social Media & Your Business
3 Easy Wins
Does social media seem like too much to add to your workload? You’re already running a business, keeping on top of all the ongoing projects, vendors & staff. How are you going to start using Facebook, Instagram, Snapchat or whatever the new social tool is.
1. Don’t Over Commit
You don’t have to be on all the social media platforms. It might not make sense for your business and may be more of a time suck than a marketing opportunity. If your company or brand is very visual then Instagram can be a great platform to be on; but if you don’t enjoy it then you won’t see a big ROI on the time you spend curating content there.
Most brands would benefit from making sure their brick and mortar locations are registered on Google and that they at least have a Facebook page that gets updated at least seasonally so that .
2. Create an Editorial Calendar and Plan Ahead
If you are running an e-commerce store or a brick and mortar store every year you should plan out your marketing strategy for holidays well in advance. New Year’s Day, Valentines Day, Mother’s Day, Memorial Day, Fourth of July, Thanksgiving, Black Friday, Chanukah, Christmas and everything in between. If two times a year you schedule 4 hours of time you can plan your email and social media marketing around key timelines, schedule or delegate the work and then use social media for fun in-between to express your brand and not just posting for the sake of posting.
3. If you don’t enjoy it; delegate it
Social media can be a burden on your time and energy. Maybe you have an employee on staff that would be interested in helping or maybe you need to hire a firm like Handmade WP to build and execute on a marketing strategy on your behalf.
If you are interested in our social media management & marketing services let’s get in touch and come up with a strategy tailored to your needs!